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Charge/Mission:

The Enrollment Management Committee is charged with establishing and overseeing an enrollment management plan that includes:

1. Undergraduate enrollment policy informed by data indicators, the University's mission and CSU enrollment targets.
2. Aligning enrollment practices with state legislation, CSU Executive Orders, campus mission, and community needs.
3. Integrating the primary vision and operational direction of the enrollment management units (Student Outreach and Recruitment, Admissions and Records, and Financial Aid).
4. Guiding the development of a strategic recruitment plan to include branding and marketing, segmentation of target populations, establishment of the recruitment area, integration with the academic master plan, consideration of requests for academic program impaction, incorporation of Chancellor's Office underserved communities initiatives, and international student outreach.
5. Aligning recruitment, admissions, advising, and orientation communication and practices.
6. Utilizing university based aid to support enrollment goals.
7. Reviewing policies, procedures and strategies advanced by the Retention and the Business Practices and Communications subcommittees.

Current Members:

Terry Piper (Chair) - Cynthia Rawitch (Co-Chair) - Edward Alfano -Robert Barker - Spero Bowman - Mary Ann Cummins-Prager - Eric Forbes - Samer Habib - Javier Hernandez - Bettina Huber - Jennifer Matos - S.K. Ramesh - Maureen Rubin - Greg Truex - Lili Vidal - William Watkins - Alma Zaragoza

Description of Membership:

The Committee membership includes:

Vice President for Student Affairs (Chair)
Associate Vice President for Undergraduate Studies (Co-Chair)
Associate Vice President for Finance and Accounting
Assistant Vice President for Student Access and Support Services
President of the Faculty Senate
Director, Admissions and Registration
Director, Student Outreach and Recruitment
Director, Student Financial Aid and Scholarships
College Dean
College Associate Dean
Student Representative
Director, Institutional Research
Chair, Enrollment Management Retention Subcommittee
Chair, Enrollment Management Business Practices and Communications Subcommittee
Representative from University Advancement (as needed)

Director, Undergraduate Studies

The Retention Subcommittee and the Business Practices and Communications Subcommittee report to the Enrollment Management Committee.

Meeting Schedule:

Monthly

Committee Classification:

Advisory to the President.